Storyclash

Project Details

Project Type:

CMO as a service

Client:

Storyclash

Challenge

Storyclash has a vital client base in the media sector who initially understood the value proposition as a leading content discovery solution. Based on early market signals and research Storyclash aimed to extend its clientbase from media companies & publishers to agencies and brands. Along this process the founder team wanted to establish a market centric growth culture in the organisation.

Our solution

"Every company is a media company" is the mantra of the social media age. Therefore we fine tuned the value proposition of the product for agencies and brands, connecting Storyclash features to critical core processes in the everyday life of editors and creatives, wether they work in agencies or with brands. To re-work existing sales collateral and online assets we started developing personas for the specific segments of our newly defined target markets. Based on that we were tapping into the network of the founders of Speedinvest Pirates in order to gather initial market feedback and fill up Storyclash`s sales funnel.

The results

Over the course of 6 months we saved the founder team time and resources, drove the whole process and greatly contributed to a more market centric approach of Storyclash. In that time several dozen high qualified leads, personal sales meetings and presentations at conferences were conducted successfully with significant impact on traction and MRR.

Related Projects

And here is what people say about us...

Hannes Aigner

CMO Bloom Diagnostics

It was a pleasure to work with Si Pirates on our value proposition and team alignment. Dieter's guidance throughout our 2 days team retreat was vital to build trust and identification in our team and get us ready for our upcoming challenges.

Guido Veth

VP Growth at wefox Group

The Si Pirates team helped us to find the right setup for our growth team. Besides their proven market experience we value their dedication, flexibility and curiousity which complements our internal team and provides us with valuable external guidance.

Matthias Blazanovic

CEO at Bikemap

Working with Si Pirates enabled us to take a look beyond day-to-day business and to identify the key levers to activate exponential growth. Together with Pirates we not only focused our marketing strategy to our core values, but also re-aligned what those values need to look like long-term.

Paul Varga

CEO of Playbrush

Speedinvest Pirates and their broad know-how, from creative planning to asset production and implementation, has helped our marketing efforts significantly and bridged internal gaps.

Andreas Gutzelnig

CEO of Storyclash

Speedinvest Pirates helped us to open a new market for our existing product. Revised collaterals, clear processes and joint sales meetings provided great insights and gave us traction in minimum time. The Pirates helped us massively to grow as a team in terms of market centricity.

Juan Lagrange

Co-founder and CEO of Sunlight

Tommy from Si Pirates relocated for 3 weeks to London and engaged deeply with our business development. Having a B2B sales expert fully embedded helped us to develop meaningful new relations at a minimum of time involvement from our side.

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