Sunlight

Project Details

Project Type:

Time to Product Market Fit

Client:

Sunlight

Challenge

Sunlight helps companies grow a highly engaging learning culture by facilitating their team's access to any course, book or event in the world. The challenge was to onboard 2 large (2000+ employees) corporates as part of the SI GPP agreement.

Our solution

Founding partner Thomas Rosenmayr spent 3 weeks as „embedded pirate“ with Sunlight in London to leverage his extensive network with corporate communications agencies and large corporates to support business development and go2market strategies of Sunlight.

The results

Working hands on at lead generation produced a number of new potential deals in the sales pipeline and considerably increased inbound leads. As valuable by-product extensive feedback was gathered on product, target audience and positioning of Sunlight.

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And here is what people say about us...

Lukas Fechtig

Co-Founder

Running our first marketing campaign, Speedinvest Pirates helped us not only exceed our own targets but also stopped us from making crucial mistakes in the process. With their approach, Pirates sets you up for future successful campaigns by openly sharing their experience and secret sauce with you.

Kristina Palovicova

Co-Founder

Working with David from SI Pirates for a year on almost day-to-day basis helped us to take our digital marketing efforts to the next level. David was part of our team and his expertise brought to the table many experiments and changes that helped us to set up digital marketing campaigns, improve SEO, conversions and increase direct sales.

Tomasz Kucharski

Co-Founder and CEO

We had a really great workshop with Speedinvest Pirates on the urging topic of positioning and brand. The professional outside perspective on our challenges as a thriving company was refreshing and insightful. Dieter’s appreciative and constructive criticism helped us to tackle our challenges and helped us to identify those we yet have been unaware of.

Jernej Fuzir

Co-Founder and CEO

Many consultants out there are selling “theoretical” startup workshops but they lack in-depth practical knowledge. Pirates have been sailing the rough seas of startup waters by themselves and know the trade. Throughout their workshops, we learned a lot about our company, aligned on our vision and mission, and got some brilliant ideas for our growth and marketing.

Guido Veth

VP Growth at wefox Group

The Si Pirates team helped us to find the right setup for our growth team. Besides their proven market experience we value their dedication, flexibility and curiousity which complements our internal team and provides us with valuable external guidance.

Matthias Blazanovic

CEO at Bikemap

Working with Si Pirates enabled us to take a look beyond day-to-day business and to identify the key levers to activate exponential growth. Together with Pirates we not only focused our marketing strategy to our core values, but also re-aligned what those values need to look like long-term.

Paul Varga

CEO of Playbrush

Speedinvest Pirates and their broad know-how, from creative planning to asset production and implementation, has helped our marketing efforts significantly and bridged internal gaps.

Andreas Gutzelnig

CEO of Storyclash

Speedinvest Pirates helped us to open a new market for our existing product. Revised collaterals, clear processes and joint sales meetings provided great insights and gave us traction in minimum time. The Pirates helped us massively to grow as a team in terms of market centricity.

Juan Lagrange

Co-founder and CEO of Sunlight

Tommy from Si Pirates relocated for 3 weeks to London and engaged deeply with our business development. Having a B2B sales expert fully embedded helped us to develop meaningful new relations at a minimum of time involvement from our side.

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