Exploring new revenue streams in a pandemic

How we helped a B2B fish marketplace set up a storefront for home chefs over night.

Expertise

Marketplace growth

Runtime

3 months

Date

2020

Client

The challenge

Building a B2C model overnight

During the lockdown the Pesky Marketplace had to shift their focus from sourcing the fish to restaurants and wholesalers to home cooks. What they lacked was a proper way to order for their new audience.

Business Model

Had to shift overnight from B2B to B2C

Shopfront

No way for consumers to order the fish

Engagement

Tools for engaging D2C consumers missing

Sale Through

Limited selling time frame due to the product nature

The solution

Fishing for success

With a quick turnaround we helped Pesky pivot to a D2C business model to keep their business afloat.

Set up a Shopify storefront

We assisted Pesky to launch a mobile optimized Shopify storefront capable of handling their quick-sell-through business model, while setting up quantitative and qualitative analytics to measure success.

Customer engagement

We identified email as a key acquisition channel and set up the respective tools to reach consumers with campaigns and automated messages. We also engaged customers with NPS surveys et al to optimise the service.

Shopify platform

An efficient, highly targeted B2B lead funnel was created with this approach

Email Flows

Constantly optimized creatives due to increased reach

Set up Analytics

Full visibility into all activities, data and results as basis for optimisations

NPS and PMF

Tracking key metrics to measure customer satisfaction

The result

Conquering the new market

Our expertise helped Pesky conquer the new market and engage the consumers with the right tool.

Setting up shop

We helped Pesky to quickly pivot their business at short notice in the face of a crisis, supporting their shift from a B2B to a B2C business model with eCommerce know-how and digital marketing expertise.

The Growth team helped us refine our e-commerce experience and immediately improve our funnel metrics. They have a genuine understanding of our goals and the customers we create value for. Would recommend them to anyone.

Ben King

CEO, Pesky Fish

33.8%

Returning customer rate

67.8%

Sales revenue attributed to emails

68%

Product-Market-Fit Score

1

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