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How we drove customer acquisition for Schüttflix and their B2B marketplace.
Marketplace growth
5 months
2021
Even though a B2B marketplace Schüttflix had an engaged customer base, the cost of customer acquisition was high. In order to reach the long-term growth, Schüttflix needed to increase reach with a B2B niche audience and at the same time keep the costs low.
The costs of acquiring new customers was too high
The core audience was hard to target
Struggled with visibility online
Need digital ads to fuel long term growth
Combining the best of both worlds to increase reach without compromising on targeting.
We combined LinkedIn's B2B targeting with Facebook's conversion-focused ad platform with a combination of campaigns built on
custom and lookalike audiences to optimize landing page views and conversions.
The increased reach allowed us to optimize on creatives for the fisrt time. Highly targeted, optimized creatives meant we could scale both supply and demand side for Schüttflix in a single campaign.
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Channel strategy and campaign setup
A highly targeted B2B lead funnel with increased reach
From creatives down to placements and channels
Weekly reporting on key metrics and results
Our expertise helped Schüttflix to fully leverage customer acquisition via digital channels.
Our new way of approaching digital marketing in the acquisistion of niche B2B audiences helped Schüttflix to gather insights and learnings faster, optimising on all fronts to effectively drive down CAC.
Gerrit Kisters
Head of Marketing, Schuttflix
Lowest CAC during the campaign
App installs via the Google Play store
Targeted landing page views
Leads on demand & supply side
