Startup Metrics Guide

The Ultimate Guide for Startup Metrics. Learn the ins and outs of business reporting with this comprehensive list of metrics compiled together with VCs and growth experts. Figure out the most important KPIs to measure for your business...and which ones are not worth your time to track.

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Identify tailored key metrics

Make sure to track what matters most depending on the stage you are in.

Measure against industry KPIs

Learn from leaders in your industry which KPIs are key.

Learn from experts in the field

Read actionable tips from investment managers and founders.

“If you cannot measure it, you cannot improve it”
- Lord Kelvin

While the goal of many startups is to present promising metrics early on in their pitchdeck, their reality looks much different.

A lot of uncertainty exists on which metrics should be reached, the corresponding benchmarks and the definition of metrics.

Get the combined knowledge of entrepreneurs and investment managers

We interviewed startups and investors and compiled a comprehensive list of which metrics drive growth... and which are not worth your time to track.

The guide starts with the definition of the North Star Metric, which is important for every type of startup. This is followed by an overview in which relevant metrics are mapped to each stage and industry.

"A data-based decision-making culture is the single most important competitive edge of startups against incumbents. But most startups are in love with their product and rather work on a “product-founder fit” than a “product-market fit”."

Dieter Rappold

Founder & CEO, Speedinvest Pirates

Get started on your path
towards data-drivenness

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