The Ultimate Guide for Startup Metrics. Learn the ins and outs of business reporting with this comprehensive list of metrics compiled together with VCs and growth experts. Figure out the most important KPIs to measure for your business...and which ones are not worth your time to track.
Make sure to track what matters most depending on the stage you are in.
Learn from leaders in your industry which KPIs are key.
Read actionable tips from investment managers and founders.
While the goal of many startups is to present promising metrics early on in their pitchdeck, their reality looks much different.
A lot of uncertainty exists on which metrics should be reached, the corresponding benchmarks and the definition of metrics.
We interviewed startups and investors and compiled a comprehensive list of which metrics drive growth... and which are not worth your time to track.
The guide starts with the definition of the North Star Metric, which is important for every type of startup. This is followed by an overview in which relevant metrics are mapped to each stage and industry.
Dieter Rappold
Founder & CEO, Speedinvest Pirates
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