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How we helped a B2B fish marketplace set up a storefront for home chefs over night.
Marketplace growth
3 months
2020
During the lockdown the Pesky Marketplace had to shift their focus from sourcing the fish to restaurants and wholesalers to home cooks. What they lacked was a proper way to order for their new audience.
Had to shift overnight from B2B to B2C
No way for consumers to order the fish
Tools for engaging D2C consumers missing
Limited selling time frame due to the product nature
With a quick turnaround we helped Pesky pivot to a D2C business model to keep their business afloat.
We assisted Pesky to launch a mobile optimized Shopify storefront capable of handling their quick-sell-through business model, while setting up quantitative and qualitative analytics to measure success.
We identified email as a key acquisition channel and set up the respective tools to reach consumers with campaigns and automated messages. We also engaged customers with NPS surveys et al to optimise the service.
An efficient, highly targeted B2B lead funnel was created with this approach
Constantly optimized creatives due to increased reach
Full visibility into all activities, data and results as basis for optimisations
Tracking key metrics to measure customer satisfaction
Our expertise helped Pesky conquer the new market and engage the consumers with the right tool.
We helped Pesky to quickly pivot their business at short notice in the face of a crisis, supporting their shift from a B2B to a B2C business model with eCommerce know-how and digital marketing expertise.
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Ben King
CEO, Pesky Fish
Returning customer rate
Sales revenue attributed to emails
Product-Market-Fit Score
Happy startup founder
