Reaching a niche audience without paying a premium
How we drove customer acquisition for Schüttflix and their B2B marketplace.
Expertise
Marketplace growth
Runtime
5 months
Date
2021
Client
Lowering CAC for B2B audiences
Even though a B2B marketplace Schüttflix had an engaged customer base, the cost of customer acquisition was high. In order to reach the long-term growth, Schüttflix needed to increase reach with a B2B niche audience and at the same time keep the costs low.
High CAC
The costs of acquiring new customers was too high
Niche audience
The core audience was hard to target
Low reach
Struggled with visibility online
Unlocking digital
Need digital ads to fuel long term growth
Retarget LinkedIn audiences with high reach on Facebook
Combining the best of both worlds to increase reach without compromising on targeting.
A new channel strategy
We combined LinkedIn's B2B targeting with Facebook's conversion-focused ad platform with a combination of campaigns built on
custom and lookalike audiences to optimize landing page views and conversions.
Optimise on creatives
The increased reach allowed us to optimize on creatives for the fisrt time. Highly targeted, optimized creatives meant we could scale both supply and demand side for Schüttflix in a single campaign.
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Strategy
Channel strategy and campaign setup
New Funnel
A highly targeted B2B lead funnel with increased reach
Optimization
From creatives down to placements and channels
Reporting
Weekly reporting on key metrics and results
A Highly Targeted B2B Funnel
Our expertise helped Schüttflix to fully leverage customer acquisition via digital channels.
Saving time and money
Our new way of approaching digital marketing in the acquisistion of niche B2B audiences helped Schüttflix to gather insights and learnings faster, optimising on all fronts to effectively drive down CAC.
Gerrit Kisters
Head of Marketing, Schuttflix
€20
Lowest CAC during the campaign
447
App installs via the Google Play store
22,000
Targeted landing page views
575
Leads on demand & supply side
