Case study

Utilizing design to communicate technical expertise

Elevating's complex innovations into a compelling digital narrative, through strategic design transformation and brand revitalization.


Brand Identity
Sales Material Design
Web Design & Development


4 months






Transforming Technical Expertise into Visual Clarity, with its highly technical team, faced a challenge common among tech-focused startups — a lack of design expertise. The branding, initially crafted by the founder, was functional but minimalistic. To compete effectively in their industry, needed a brand identity that not only reflected their technical prowess but also appealed to a broader audience. The challenge was to transform their basic branding into a sophisticated and compelling visual representation of their technical excellence.

The solution

Crafting a Distinct Visual Identity and Digital Presence

Embarking on a transformative journey, we aimed to encapsulate's intricate technical essence into an intuitive and visually engaging brand experience. Our approach was holistic, intertwining's core technical strengths with a vibrant visual language that speaks volumes to both seasoned industry professionals and potential clients alike.

Visual Brand Identity

We began by constructing a comprehensive visual brand identity for, including a distinctive logo, color palette, and typography. This step was crucial to ensuring that's brand communicated professionalism and innovation in the highly competitive tech landscape.

Turning the Challenge into a Unique Website

Our UX designer worked closely with to transform their landing page into a fully functional and visually captivating website. This included not only the technical aspects but also the incorporation of the newly established brand identity into every element of the website.

Sales Material Design

To further empower in client interactions, we crafted a sales one-pager that succinctly presented their technical capabilities, unique selling points, and the value they bring to their clients. This sales material was designed to leave a lasting impression and facilitate effective communication in a visually compelling way.

The result

Bridging Innovation and Design's transformation into a visually compelling brand showcases the synergy between technical sophistication and design excellence, setting a new benchmark for industry engagement.

Merging Technical Brilliance with Creative Flair's transformation through a new visual identity not only showcased a blend of professionalism and innovation but also significantly enhanced its online presence, making the website a user-friendly platform for clients to delve into the technical solutions offered. Furthermore, the introduction of an effectively designed sales one-pager improved communication with potential clients, contributing to a noticeable increase in conversion rates. This holistic approach to branding and communication marks a pivotal shift in how engages with its market.

Working with Speedinvest Pirates, particularly with David, has been an exciting and successful journey. Their dedication and creativity have not only transformed our website but also sparked a sense of innovation within our team. Thanks to their support, we've been able to elevate our brand to new heights, solidifying our position in the market with confidence.

Gaurav Bajaj

Founder and CEO

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