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Case study
Elevating Solvo.ai's complex innovations into a compelling digital narrative, through strategic design transformation and brand revitalization.
Brand Identity
Sales Material Design
Web Design & Development
4 months
2023
Solvo.ai, with its highly technical team, faced a challenge common among tech-focused startups — a lack of design expertise. The branding, initially crafted by the founder, was functional but minimalistic. To compete effectively in their industry, Solvo.ai needed a brand identity that not only reflected their technical prowess but also appealed to a broader audience. The challenge was to transform their basic branding into a sophisticated and compelling visual representation of their technical excellence.
Embarking on a transformative journey, we aimed to encapsulate Solvo.ai's intricate technical essence into an intuitive and visually engaging brand experience. Our approach was holistic, intertwining Solvo.ai's core technical strengths with a vibrant visual language that speaks volumes to both seasoned industry professionals and potential clients alike.
We began by constructing a comprehensive visual brand identity for Solvo.ai, including a distinctive logo, color palette, and typography. This step was crucial to ensuring that Solvo.ai's brand communicated professionalism and innovation in the highly competitive tech landscape.
Our UX designer worked closely with Solvo.ai to transform their landing page into a fully functional and visually captivating website. This included not only the technical aspects but also the incorporation of the newly established brand identity into every element of the website.
To further empower Solvo.ai in client interactions, we crafted a sales one-pager that succinctly presented their technical capabilities, unique selling points, and the value they bring to their clients. This sales material was designed to leave a lasting impression and facilitate effective communication in a visually compelling way.
Solvo.ai's transformation into a visually compelling brand showcases the synergy between technical sophistication and design excellence, setting a new benchmark for industry engagement.
Solvo.ai's transformation through a new visual identity not only showcased a blend of professionalism and innovation but also significantly enhanced its online presence, making the website a user-friendly platform for clients to delve into the technical solutions offered. Furthermore, the introduction of an effectively designed sales one-pager improved communication with potential clients, contributing to a noticeable increase in conversion rates. This holistic approach to branding and communication marks a pivotal shift in how Solvo.ai engages with its market.
Gaurav Bajaj
Founder and CEO