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We helped wefox to build a deeper understanding of the customer journey and run the experiments to optimise it.
Growth Hacking
6 months
2018
Post their series A, the insurtec unicorn wefox clearly had established product-market fit. But while they successfully managed to scale their platform through paid channels, they still struggled with efficiency and organic growth.
To take the next step in their journey wefox aimed to instill a growth mindset across the entire organisation to unleash long-term sustainable growth.
Functional teams with less interaction
Heavy reliance on paid lead gen channels
Slow processes and little sharing of information
No common goal for the whole company
Enabling sustainable growth through a process of experimentation and analysis.
In order to identify and implement improvements across the full value stream we put together a cross functional teams of wefox employees, thus promoting cohesion and efficiency across the whole organization.
Together with wefox we developed a framework of tools and processes built for experimentation and rapid prototyping.
In biweekly meetings insights were shared and new experiments discussed, while maintaining the ICE-ranked backlog and tracking results.
State of the art tools to enable the work as a growth team
Setting up a process to turn hypotheses into tests
Being active members of the team to help avoid mistakes
Tracking results in a structured way.
Our guidance helped wefox to start putting growth ideas into practice instantly.
Working together to find solutions for common problems, the cross functional growth team was able to deliver more innovative, more comprehensive solutions fast.
Under our guidance they quickly shifted into a mode of rapid experimentation and started testing their hypotheses quickly.
Guido Veth
Ex VP of Growth, wefox
Meetings of the growth team over the course of 6 months
Experiments created for the backlog based on user journey hypotheses
MVTs designed and completed to test for growth
Uplift on scheduled consultations in 1st MVT
