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Zerolens is a Startup from Vienna building a virtual photo studio to transform the content industry. With our help, they collected pre-signups before their public launch.
Digital Advertising
1 month
2020
To show traction for the next funding round pre-revenue and before their SaaS solution launched in the broader market, Zerolens aimed to acquire 1,000 relevant leads in the form of pre-launch sign-ups. This way they could prove PMF and show significant traction.
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User were not able to fully sign up yet.
Show growth before the next funding round
Market interest through waiting list sign ups
Use digital paid ads to generate leads
Building a data foundation to make informed decisions on campaign performance.
In Phase 1, we focused on building a data foundation and let the Facebook Algorithm understand the behavior of the target group.
In Phase 2, we capitalized on our data-based insights, built lookalike audiences and optimized on conversion rates.
We created two Landing Pages focusing on the specific needs of these target segments as well as ad-sets for Facebook and Instagram.
We consciously decided not to use LinkedIn because of its high CPL and used Viral Loops as a supporting Referral Program.
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Channel selection and ad formats
Building bespoke landing pages for target groups
Daily optimization of ad channels and landing pages
Measuring and reporting on campaign metrics
Our campaign both delivered on the qualitative and the quantitative side.
Strategic campaign phasing and a optmising on creative rather than target group delivered relevant data insights and allowed us to bring CPL down to 1 EUR.
On the qualitative side we delivered sign-ups from high profile companies such as PepsiCo, Unilever, Ben & Jerry's and many more.
Lukas Fechtig
Co-Founder & CEO, Zerolens
Campaign runtime for ads and referral program
Overall campaign cost per lead
Leads generated over the full runtime of the campaign
Of leads signing up via the referral program
